The Perfect Store: When the Game Plan Hits the Field

The Perfect Store looks flawless in a deck. The problem is what happens once it hits the shelf.

In this episode, Storesight’s Henry Ho (Chief Strategy Officer) and Marc Yount (Chief Operating Officer) take on one of the most overused and under-executed concepts in CPG: the Perfect Store. While most teams spend months codifying their “picture of success,” far less attention is paid to whether that plan is actually executing in stores—day after day, banner by banner.

Using a sports playbook analogy, Henry and Marc explore the growing disconnect between planning and real-world execution. They break down where Perfect Store programs most often fail, why lagging data leaves teams reacting too late, and how always-on shelf visibility is changing the way CPG organizations measure, manage, and fix execution gaps at scale.

Drawing from real shelf conditions across thousands of stores, the conversation moves beyond theory into the mechanics of execution—on-shelf availability, facings, planogram compliance, pricing, promotions, displays, and competitive balance—and what it takes to turn those insights into prioritized action for field, sales, and category teams.

In this conversation, you’ll learn:

• Why the Perfect Store often succeeds as a strategy but fails in execution
• Where CPG teams lose the most value between planning and the shelf
• How lagging reports mask execution failures until it’s too late
• The role of photo-backed shelf intelligence as a true “source of truth”
• Why on-shelf availability, facings, and planogram compliance still break down at scale
• How execution data becomes actionable when tied to workflows, alerts, and store-level prioritization
• Why competitive balance is emerging as a core Perfect Store KPI
• Practical starting points for both enterprise brands and emerging CPGs

Rather than treating the Perfect Store as a static framework or annual scorecard, this episode reframes it as a living, always-on operating model—one that allows teams to see what’s happening now, fix what’s broken, and make smarter adjustments before performance slips.

Hosted by:
Henry Ho, Chief Strategy Officer, Storesight
Marc Yount, Chief Operating Officer, Storesight

About Storesight
Formed by the merger of Field Agent and Shelfgram, Storesight delivers always-on retail intelligence for CPG brands.

By combining a massive shopper network with advanced AI and image recognition, Storesight provides a continuous, objective view of in-store execution—helping brands improve on-shelf availability, validate Perfect Store KPIs, optimize pricing and promotions, and protect trade investments at scale.

Today, Storesight captures shelf conditions across 480 categories, 5,000 brands, and 50,000 locations, and is trusted by 95% of the top 50 CPG companies in North America.

Learn more: https://storesight.com/

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