The Way Retailers and Their Suppliers Discover Partners Is Changing
AI is already reshaping how retailers and their supplier teams discover and evaluate solution providers.
If your expertise mainly lives on your own site, in decks, or in marketing content, it’s getting easier for both people and AI to pass you by, even when you’re exactly who they need.
Conversations On Retail was built to address that shift.
We help service and solution providers get real people, clear points of view, and real-world expertise in front of the retail industry through conversations, articles, posts, and events, so decision-makers can quickly understand how you think and what you deliver.
Whether you want ongoing visibility, a focused way to introduce your capabilities, or hands-on collaboration, we can help you get there.
- Earn Your Share of Voice
Conversations On Retail is built on a simple idea: most of us prefer doing business with people we know, like, and trust.
If you’re a service or solution provider, success rarely comes from a quick burst of attention. It comes from showing up consistently—in the conversations that matter, with the audience you want—and giving people time to get familiar with how you think and how you work.
That’s what partnering with us is designed to support.
Our Partners stay visible across Conversations On Retail through a steady mix of content and programming—articles, LinkedIn posts, videos, and events.
And when a supplier or seller is ready for help, Ask Our Experts! makes it easy for them to raise their hand and get connected.
Over time, the right people don’t just recognize your company. They start to understand your team, your perspective, and how you approach problems.
If you want to build real familiarity with the right audience, this is where it starts.
- Introduce Your Team, Capabilities, and Point of View
The retail industry runs on partnerships. And partnerships usually start with a simple question: who are the people, teams, and technologies behind the work?
If you want to put a face, a voice, and a point of view behind what you do, you’re in the right place.
We offer three ways to show up: Newsletters, Content, and Events. Each one helps the industry understand how you think, what you deliver, and why you’re worth knowing.
Every opportunity is hosted, produced, and distributed by Conversations On Retail, so your team can focus on the message, not the logistics.
Newsletters
Our weekly newsletters reach an engaged audience of retailers, their suppliers, and solution providers. People who open, read, and act on what we send.
Partners can sponsor one of our weekly newsletters with naming rights and two dedicated calls to action, putting your brand and message directly alongside the curated content our audience already trusts.
For partners who want to go deeper, we also produce standalone Solution Spotlight newsletters. A dedicated send built entirely around your team, your capabilities, and your point of view. It’s not a blast. It’s an introduction, delivered with the credibility that comes from being part of the Conversations On Retail platform.
Content
If you want to give the community a reason to pay attention, content is where that starts. We produce three formats, each designed for a different kind of conversation:
Solution Spotlights are pre-recorded, interview-style conversations that introduce your team and capabilities. They’re built to feel human, credible, and easy to engage with. No scripts, no hard sell. Just a clear picture of who you are and how you work.
Demo Days are live virtual events with registered attendees, built around a demonstration of your software, platform, or solution. This is your chance to show, not just tell, with a built-in audience that’s already leaning in.
Conversations are live virtual events with registered attendees, focused on educating the industry on a specific topic, challenge, or growth opportunity. These bring experts from your team to share practical frameworks, best practices, and lessons learned that help supplier teams execute better.
The difference is intent. Solution Spotlights and Demo Days introduce your team and what you offer. Clearly, credibly, and without the hard sell. Conversations put your expertise on display by helping people get better at what they do.
- Hands-On Help
Consultants and chiropractors have a funny way of putting together “treatment plans” that seem designed to keep us coming back forever. That’s not a plan. It’s a subscription. After watching this play out hundreds of times, we decided to bet on the opposite approach—recognizing that in many collaborative engagements, most of the high-value deliverables can be realized in very short periods of time.
We provide hands-on help to retailers and suppliers, as well as the service and solution providers that support them, working alongside teams that need practical guidance from people who “know the neighborhood” and how things get done.
This is especially valuable for teams that are new to the industry or just trying to figure out where to start.
We’ll answer questions, improve your plans, and make key introductions to help you avoid expensive wrong turns. The goal isn’t a long engagement. It’s keeping things moving in the right direction.
It Works Because:
People don’t as easily form emotional connections with products, services, or companies — we connect with people.
And we’d all prefer doing business with people we know, like, trust, and respect.
That’s why so much content — articles, social media posts, and more — often falls flat: it lacks personality and genuine human connection.
Our approach is different — with a focus on creating opportunities to put leaders on camera, giving potential customers the chance to begin building a relationship — one rooted in familiarity, trust, and respect.
There’s Power in Curation
Most of the retail industry’s top service and solution providers invest heavily in creating educational content — blog posts, webinars, and more — to introduce their companies, showcase their leaders, and reinforce their expertise and authority.
The challenge is that building an audience from scratch takes significant time and money.
By curating content alongside many of the industry’s top solution providers, we’re creating more opportunities for unexpected “collisions” — moments where our 100,000+ subscribers and followers discover products and services they might not have even realized they were looking for when they visited the platform.
Third-Party Validation Is Far More Credible Than Self-Promotion
If someone were to introduce themselves as a brilliant businessperson, you’d probably be more than a little skeptical — maybe even put off by it.
With more than 100,000 email subscribers and 25,000 LinkedIn followers, our conversations, courses, and campaigns reach leaders at every level from many of the most successful retailers, brands, sellers, and solution providers, including:
Retailers
- 7-Eleven
- Academy Sports
- Ace Hardware
- Advance Auto
- Ahold Delhaize
- Albertson’s
- Aldi
- Amazon.com
- American Eagle
- AutoZone
- Barnes & Noble
- Bass Pro
- Bath & Body Works
- Best Buy
- Big Lots
- BJ’s Wholesale Club
- Burlington
- Camping World
- Canadian Tire
- Carrefour
- Casey’s General Store
- Chewy.com
- Circuit City
- Costco
- CVS
- Dick’s Sporting Goods
- Dillard’s
- Discount Tire
- Dollar General
- Dollar Tree
- Foot Locker
- Gap
- Giant Eagle
- Good Neighbor Pharmacy
- H.E. Butt Grocery (HEB)
- Harbor Freight Tools
- Haverty’s
- Health Mart Systems
- Hibbett
- Hobby Lobby Stores
- Hudson’s Bay
- Hy-Vee
- Ikea
- Ingles
- J.C. Penney
- Kohl’s
- Kroger
- Loblaw
- Love’s Travel Stops
- Lowe’s Companies
- Lululemon
- Macy’s
- Meijer
- Menards
- Michaels Stores
- My Demoulas
- Nebraska Furniture Mart
- Neiman Marcus
- Nordstrom
- Northeast Grocery
- O’Reilly Auto Parts
- Office Depot
- Overstock
- Payless ShoeSource
- Pet Smart
- Petco
- PetSmart
- Piggly Wiggly
- Publix Super Markets
- Qurate Retail
- Raley’s Supermarkets
- Rite Aid
- Ross Stores
- Royal Ahold Delhaize USA
- Sainsbury’s
- Sam’s Club
- Save-A-Lot
- Schnucks Markets
- Sephora
- Sherwin-Williams
- Signet Jewelers
- Southeastern Grocers
- Sportsmans
- Sprouts Farmers Market
- Staples
- Stater Bros Holdings
- Tapestry
- Target
- The Gap
- The Home Depot
- TJX Companies
- Total Wine & More
- Tractor Supply Co.
- True Value Co.
- Ulta Beauty
- Verizon Wireless
- Victoria’s Secret
- Wakefern / ShopRite
- Walgreens
- Walmart
- Wayfair
- Wegmans Food Market
- Weis Markets
- West Elm
- Williams-Sonoma
- WinCo Foods
- Woolworth’s
- And Many More!
Brands & Sellers
- 3M Co.
- AB Electrolux
- Abbott – Nutrition
- Adidas AG
- Altria Group
- Anheuser-Busch InBev
- Arla Foods
- Asahi Group Holdings
- Associated British Foods
- Bandai Namco Holdings Inc.*
- Beiersdorf AG
- BRF – Brasil Foods
- British American Tobacco PLC*
- BSH Hausgeräte
- Campbell Soup Co.
- Carlsberg A/S
- China Mengniu Dairy Co.
- Clorox Co.
- Coca-Cola Co.
- Colgate-Palmolive Co.
- Conagra Brands
- Constellation Brands
- Danish Crown*
- Danone
- Diageo PLC
- Electronic Arts
- Essity
- Estée Lauder Companies
- First Pacific Co.
- Fonterra Cooperative Group
- General Mills
- GlaxoSmithKline Consumer Healthcare
- Groupe SEB
- Grupo Bimbo
- Haier Smart Home Co., LTD.
- HanesBrands Inc.
- Hasbro, Inc.
- Heineken Holding N.V.
- Henkel AG
- Herbalife Ltd.
- Hermes International
- Hershey Co.
- Hormel Foods
- Imperial Brands PLC
- ITC Ltd.
- J.M. Smucker Co.
- Japan Tobacco
- JBS S.A.
- Johnson & Johnson
- Consumer Health
- Kao Corp.
- Kellogg Co.
- Kering
- Keurig Dr Pepper
- Kimberly-Clark Corp.
- Kirin Holdings
- Kraft Heinz
- L’Oréal
- Levi Strauss
- LG H&H
- Masco Corporation
- Mattel, Inc.
- McCormick & Co.
- MolsonCoors Brewing Co.
- Mondelez International
- Natura &Co.
- Nestlé SA
- Newell Brands
- NH Foods Ltd.
- Nike, Inc.
- Nintendo Co.
- PepsiCo
- Pernod Ricard
- Philip Morris International
- Post Holdings
- Procter & Gamble
- PT Gudang Garam
- Puma
- PVH Corp.
- Reckitt
- Richemont
- San Miguel Corp.
- Saputo, Inc.
- Savencia SA
- Shiseido Co.
- Skechers
- Stanley Black & Decker
- Swatch Group SA
- Tapestry, Inc.
- Thai Beverage Public Co.
- Tyson Foods
- Under Armour
- Uni-President Enterprises*
- Unicharm Corp.
- Unilever N.V.
- VF Corp.
- WH Group Ltd.
- Whirlpool Corp.
- Yili Group
- And Many More!
Solution Providers
- 1WorldSync
- Acorn: The Influence Company
- Advantage / SAS
- Aki Technologies
- Analytic Index
- Analytical Boost
- Anderson Merchandisers
- Andeza
- Appriss Retail
- Avery Dennison
- Axis Communications
- Barcoding
- Bay Cities
- Bazaarvoice
- Berkley International
- Blue Ocean Innovative Solutions
- BlueRyse
- Bold Strategies
- bops
- Bosch
- Braincorp
- Brandshare
- Cameron Smith & Associates
- Cohley
- Content Status
- Crossmark
- DBI Sales
- Demand Clarity
- Designsteins
- Eaigle
- Engine
- EVERSEEN
- Face First
- Field Agent
- Flywheel Digital
- Frisb
- Fusion Retail Group
- Fusion Transport
- Gatekeeper Systems
- Godwin Retail Group
- Good2Go
- Helium10
- IMPINJ
- Infilect
- InfinityBlue
- Inmar
- inriver
- InStore Design Display
- Invue
- IT’SRAPID
- Jabil (Badger Technologies)
- Johnson Controls
- Kendal King
- Keystone Commerce
- Legacy Retail
- Market Performance Group
- Mavely
- Menasha
- Merchant Spring
- Microsoft
- Mission Field
- Nedap
- NetConv
- Nfinite
- NielsenIQ
- Nuqleous
- NWA Sales & Marketing
- Ocucon
- OneStone
- Pacvue
- ParallelDots
- Pathformance
- Perpetua
- Profitero
- Proto
- rapitag
- Rekor
- Retail Aware
- Retail Insight
- RiskKarma.io
- RJW Logistics Group
- Saatchi & Saatchi
- Safe Haven Security Group
- SAS Retail Services
- SellCord
- SES-imagotag
- Shiloh Technologies
- Shopic
- Shopkick, a Trax Company
- Shopperations
- Simberbotics
- SML
- Soapbox Influence
- Sunset Strategic Brands
- SupplyPike
- SYNC
- Tata Consultancy Services
- Teikametrics
- ThruVision
- TRAX Retail
- Veesion
- Vendo Commerce
- Vizit
- Wiliot
- Wilson Negotiation Group
- Zebra
- ZeroEyes
- Zippedi
- And Many More!
