In this conversation, Michael Stich describes today’s brands as drowning in data. Though they have data consolidation programs in place, these are almost always underfunded. And yet data unification is more important than ever. He describes the acceleration in digital adoption that took place in the wake of the coronavirus pandemic, pointing out that though the landscape has changed, many of its features are the same.
As CEO of CourtAvenue, Stich works to create digital success for brands.