CPFR 2.0 – Featuring Zach Reuvers – Vice President of Sales, Sambazon

Join Jorge Risquez for a group and series that welcomes visionary leaders who are leveraging cutting-edge technologies to get closer to consumers through collaborative planning, forecasting, and replenishment.

Jorge’s guest is Zach Reuvers, Vice President of Sales at Sambazon.


About Zach Reuvers
Zach is the Vice President of Sales at Sambazon, the first Certified Organic and Fair Trade Açaí based food and beverage brand. At Sambazon, Zach leads high-performing sales teams for Whole Foods Market, Target, Albertsons/Safeway and mid-west/western accounts across grocery, drug, mass & convenience, as well as Canada, who are passionate about delivering organic and natural products to consumers.

With over 10 years of experience in the fast-moving consumer goods (FMCG) industry, Zach has developed a keen sense of market trends, customer needs, and competitive strategies that enable him to grow and nurture brands in various channels and categories. At his previous roles across General Mills, Nature’s Way, and Mighty Spark, Zach successfully increased sales, distribution and overall profit by securing and expanding partnerships with key retailers such as Whole Foods, Sprouts, Target, Albertsons/Safeway, Costco and Walmart.

Zach is very passionate about attracting, hiring and retaining the uniquely skilled talent required to operate world-class CPG teams, and we can’t wait to learn more of his perspective by getting this conversation started.


About Jorge Risquez
An expert in global supply chains, Jorge began his career at Deloitte Consulting, where he spent 10+ years in the supply chain practice, playing a crucial role in helping Fortune 500 companies such as Tyson Foods navigate their supply chain and inventory problems during major crises, including COVID-19.

As Co-Founder & CEO of bops, Jorge leads with a growth mindset, leveraging his technical acumen and an extensive track record of using technology to solve supply chain problems.


Series Sponsors
The CPFR 2.0 series is proudly sponsored by:

Conversations On Retail is a one-of-a-kind platform where retailers, their suppliers, solution providers, and other industry experts gather to exchange ideas, insights, and best practices while growing their professional network… one conversation at a time. We host online gathering places and resource centers (including that help the industry connect with experts, solutions, and thought leadership.

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