Real Time Competitive Intelligence at the Shelf

It’s easy to build a plan in a buyer meeting. The retailer rewards the team that can execute—store by store—while the competitive landscape shifts in real time.

Storesight’s Henry Ho (Chief Strategy Officer) and Marc Yount (Chief Operating Officer) dig into one of the most requested but least accessible capabilities in CPG: real-time competitive intelligence at the shelf.

Because the shelf isn’t static—it’s a chessboard. Competitors change price. New items show up earlier than expected. Promotions and displays appear (or disappear) without warning. And too many teams don’t find out until weeks later—after velocity shifts, after internal fire drills, and after the retailer conversation has already gone sideways.

Henry and Marc break down why “stay customer-focused” is true—but incomplete—when your brand lives inside a category where every move affects the next. They explore the core competitive questions CPG teams are constantly trying to answer, and why always-on shelf visibility is becoming the foundation for faster, more credible decision-making.

In this conversation, you’ll learn:

• Why competitive intelligence matters most at store level, not just in aggregated reporting
• The four questions CPG teams are always trying to answer: new items, space, promo placement, and price moves
• Why sporadic store checks and lagging data leave teams reacting too late—especially in “blind” channels like club, convenience, and home improvement
• How near real-time visibility can help you prove a price move is isolated (or confirm it’s market-wide) before funding a costly response
• Why competitive promotion and display activity is often invisible until it’s already impacting results
• How Storesight enables benchmarking your execution vs. competitors’ execution—not just waiting for what the register says
• What “share of shelf” is (and why it’s emerging as a more actionable competitive metric than planogram intent)

Rather than treating competition as background noise, this episode reframes it as a measurable, trackable reality at the shelf—one that CPG leaders can use to tell better stories internally, walk into retailer conversations with confidence, and make faster adjustments while the market is still moving.

About Storesight
Formed by the merger of Field Agent and Shelfgram, Storesight delivers always-on retail intelligence for CPG brands.

By combining a massive shopper network with advanced AI and image recognition, Storesight provides a continuous, objective view of in-store conditions—helping brands track pricing and promotions, monitor competitive moves, validate execution, and turn shelf reality into action.

Learn more: https://storesight.com/

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