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Description
With over 15 years of experience in consumer packaged goods, I have cultivated expertise across various retail channels, including food, drug, mass, e-commerce, club, and specialty stores, both in the U.S. and internationally.
My extensive background leading cross-functional business development teams at Walmart and Sam's Club has equipped me with a deep understanding of retail dynamics and account strategies, consistently driving exceptional business results.
Since founding CPM in 2008, I have partnered with major studios such as DreamWorks Animation, Paramount, Sony, and Fox to create cost-effective co-promotions for theatrical and DVD releases.
Our agency has built strong relationships within the CPG sector and collaborated with top-tier companies, including The Coca-Cola Company, Bird's Eye, Cott Beverage, Del Monte Foods, Diamond Foods, Jarden Consumer Solutions, Kellogg's, Nestlé, Purina, Reckitt Benckiser, Schiff Nutrition, Tyson Foods, and Walmart.
I am passionate about leveraging my industry knowledge and relationships to drive innovative solutions and successful partnerships.
Specialties:
- Development of creative, cost-efficient, business driving sales and marketing plans.
- Knowledge of mass market retailing across all trade channels, especially Walmart/Sam's Clubs, domestic and international.
- Team building and leadership up, down and laterally with internal and external constituencies.
- Generalist’s perspective, manages sales, category management, marketing, logistics, and product development.
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