Beyond the Barcode: Powering the Next Generation of In-Store Visibility

JW Franz, Director of Innovation at TRG, returns with another episode of Beyond the Barcode, this time joined by Ted McCaffrey, Strategic Growth Advisor at GreyOrange.

Their conversation focuses on how RAIN RFID, software and overhead infrastructure are reshaping in store operations. Ted traces his journey from Sensormatic and eBay Enterprise to GreyOrange, where he now works with retailers on real time inventory visibility, store automation and the next generation of RFID use cases.

Together, JW and Ted walk through what happens when stores become true fulfillment hubs, why weekly inventory snapshots are no longer enough, and how autonomous overhead RFID is helping retailers move from reactive firefighting to proactive, data driven decisions on the sales floor.

Topics covered include:

• Why software is a central piece of the RAIN RFID ecosystem
• How inventory distortion builds over time and erodes omni channel performance
• Lessons from ship from store programs at large apparel and sporting goods retailers
• The move from handheld only programs to a combination of handheld and overhead RFID
• How GreyOrange and its partners use overhead RFID to locate items within the store
• Use cases such as replenishment pick paths, floor compliance and misplacement correction
• The role of loss detection and faster replenishment in protecting both sales and shopper experience
• How more accurate, real time data sets the stage for AI driven store decisions

This episode offers a practical, example rich look at what is driving the next generation of in store visibility and how retailers are using overhead RFID to improve accuracy, support omni channel fulfillment and respond faster to what is happening on the floor.

About GreyOrange
GreyOrange is a retail technology company founded more than ten years ago. The company began by developing orchestration software for robots used in fulfillment centers for retailers such as Walmart, Sam’s Club, H&M and Nike. Today, GreyOrange also works with retailers to extend that orchestration into stores using autonomous RFID and overhead infrastructure that provide real time visibility into where products are located and how they move through the store.

Learn more: https://www.greyorange.com

#RAINRFID #RFID #RetailTechnology #InventoryAccuracy #StoreIntelligence #RetailAutomation #LossDetection #Omnichannel #GreyOrange #BeyondTheBarcode #JWFranz #TedMcAffrey

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