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A Gathering Place & Resource Center

Walmart has built a reputation among its suppliers over decades for being both very tough and very dependable as partners.

Their buyers are relentless negotiators, looking for any and every opportunity to save their shoppers money, so they can live better.

But once terms are reached, you can almost always count on Walmart to come through on their end of the deal.

Too many companies (brands, sellers, and service providers) approach their relationship with Walmart as a zero-sum game, where there has to be both a winner and a loser.

But the most successful teams are those who approach the relationship focusing on collaboration, partnership, and mutual wins.

The team and I hope you will take a little time to get to know some of the world’s foremost authorities on winning with Walmart by way of the conversations, courses, conferences, and collaborations we’ve curated below.

If there is anything we can do to help you, please CLICK HERE to schedule a conversation with me.

Thank you,

Matt Fifer
Founder & Chief Conversations Starter

Watch Conversations

Industry Experts Are Talking. Join The Conversations!

We host Zoom-based conversations, conferences, and solution summits featuring some of the retail industry’s top subject matter experts.

Ask Anything! – Scaling Your Business on Walmart.com

Join Matthew Adam Smith and a panel of industry insiders as they host a live question-and-answer session, designed to help brands and sellers optimize and...
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Navigating Omnichannel as a Challenger Brand

Join Ryan and his guests, Christopher and Jennifer Jane of Proper Good, for a conversation about navigating omnichannel as a challenger brand.
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The Near Term Implications of AI in eCommerce Advertising

Join Ryan King for a conversation with Alicia Marshia, head of Walmart Strategic Growth, at Teikametrics, about the near-term implications of AI in eCommerce advertising.
Read More »

Register for Events

Industry Experts Are Talking. Join The Conversations!

We host Zoom-based conversations, conferences, and solution summits featuring some of the retail industry’s top subject matter experts.

Collaborate With Industry Experts

You’ve Got Questions. We’ve Got Experts.

Consultants and chiropractors have a funny way of putting together “treatment plans” that seem designed to keep us coming back forever.

We take the opposite approach, recognizing that in many collaborative engagements, most of the high-value deliverables are realized in the first 90 days.

If you’re looking to engage with some of the retail industry’s most highly sought-after experts, you’ll find them here.

Mike Graen
On-Shelf Availability
Allisha Watkins
Challenger Brands
Michael Lebhar
INCREMENTALITY
Jorge Risquez
CPFR 2.0
Ryan King
Walmart.com
Matthew Adam Smith
Walmart.com
Ben Milam
Dollars & Sense
Rachelle Milam
Actionable Analytics

Collaborate With Solution Providers

Get to know some of the industry’s top service and solution providers.

Our Conversation Starters offer FREE access to a growing library of video-based capabilities presentations on demand.

The Winning With Walmart community is in no way affiliated with or endorsed by Walmart or its affiliates. All references to Walmart, as well as its affiliates, trademarks, and brands are used in accordance with the Fair Use Act, and are not intended to imply that Winning With Walmart is a Walmart vehicle for advertising or any other commercial purposes.