The RAIN RFID industry ships roughly a billion chips every week. Most retailers running them are still using that infrastructure
Conversations On Retail
August 28, 2026
Why the Senior Consumer is the Shiny New Thing
Join Matt Fifer as he speaks with Dana Keilman and Nicole Munsey, Co-Founders of Morning Light Strategy, about why they believe that senior consumers are the shiny new thing.
About Morning Light Strategy (https://www.morninglightstrategy.com)
Accelerate your growth in the 50+ market with actionable strategic recommendations and powerful insights derived from bespoke consumer research among adults aged 50+ and their caregivers.
Morning Light Strategy helps AgeTech, senior living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants, behaviors and opinions of adults aged 50+ and their caregivers.
Conversations On Retail
Conversations On Retail is a gathering place and resource center for retail and CPG executives, built to make it easier to stay current, discover the technologies and solutions shaping the industry, and connect with the people driving it forward.
We publish news, views, and reviews from staff editors, contributing experts, and trusted partners. Some articles are developed internally, while others are submitted by industry contributors or adapted from interviews and recorded conversations with industry leaders.
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