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What Best Buy’s Amazon Ads Deal Means for Brands Planning 2027 Budgets
Via Chain Store Age | Sept. 24, 2026
Starting in February 2027, Best Buy Ads will run on Amazon Ads’ programmatic technology, Chain Store Age reports, as the two companies also expand their Fire TV partnership. For brands buying retail media, the deal affects both how Best Buy campaigns are managed and where they can appear. Executives from both companies explain what advertisers gain.
Why it matters: Brands planning 2027 retail media budgets, and retailers weighing whether to build or buy ad technology, should read this. It shows how one major retailer is structuring its network and what new inventory it brings to advertisers.
Read the full story at Chain Store Age →
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