For founder and CEO of Fetch Rewards Wes Schroll, his journey began with a problem: Why did he, as a budget-conscious consumer, have to jump through hoops to save money with companies through their various loyalty programs?

Shouldn’t the companies be a little more active in proving their loyalty to the consumer, instead of the other way around?

Schroll quickly found that he wasn’t the only one to whom this concept made intuitive sense. In this episode, he tells his story, starting with an idea: build a fun and engaging platform that fetches consumers the rewards they want.