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Conversation with Stephen Holman – Pop Up Shops & Road Shows
November 16 @ 1:00 pm - 2:00 pm CST
WE WILL NOT BROADCAST THIS CONVERSATION LIVE.
Learn how you can leverage Pop-Up Shops & Road Shows as an entry point into the club channel and more.
Stephen Holman spent 10+ years running the Roadshow program for Sam’s Club, supporting nearly every category in the building, while working with hundreds of companies to get their start in the club channel.
During this 90 minute conversation, we’ll discuss:
- Pop-up Shop & Road Show Overview.
- Product and organizational fit and readiness.
- Seasonality, geography, and other critical success factors.
- What, when, and who to pitch.
- Staffing for success.
- Managing expectations.
- Playing the long game.