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Conversation With Julie Hall – Author, Why Most Product Launches Fail
July 13 @ 1:00 pm - 2:00 pm CDTFree
A career marketer, Julie Hall spent over 25 years working in advertising and PR at global agencies with multinational brands including McDonald’s, Coca Cola, Nestle and Procter & Gamble.
Her book, The New Launch Plan:152 Tips, Tactics and Trends from the Most Memorable New Product Launches (BNP Media 2010) is used in business schools around the globe as a roadmap for how to prepare for and execute a successful new product launch.
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