Tuned Out: Featuring Sally Lange – Founder & Principal, Slang Consulting

In this episode of Tuned Out, host Dana Keilman, Co-Founder and CEO of Morning Light Strategy, sits down with Sally Lange, Founder and Principal of Slang Consulting, to explore how retailers can organize around human needs and unlock growth in health tech, well tech, sleep tech, and age tech.

Sally shares why only 8 percent of U.S. homes are prepared for aging in place, how curated in-store experiences outperform algorithmic discovery, and what it takes to convert complex categories into trusted, shoppable solutions.

You’ll learn:

• How human needs can guide real retail transformation
• Where age tech fits in the store and why aging in place is a major opportunity
• Ways to curate categories so shoppers can choose with confidence
• Why marketplaces excel at transactions yet miss education and experience
• How to build a cohesive sleep section using sound, light, temperature, and comfort
• Lessons from QVC, Best Buy Health, and Costco on trust, service, and storytelling
• How simplicity, empathy, and continuous feedback drive successful health tech adoption

About Sally Lange and Slang Consulting
Sally Lange leads Slang Consulting, a strategy firm that helps brands and retailers find and activate new growth through innovation and category creation. Her work translates emerging technology into clear consumer value across health tech, well tech, sleep tech, and age tech.

Learn more: slangconsulting.com

About Dana Keilman and Morning Light Strategy
Dana Keilman is a retail strategist and the Co-Founder and CEO of Morning Light Strategy. She helps retailers and consumer brands design products and experiences that resonate with adults 50 plus and their caregivers through research, insight, and practical activation.

Learn more: morninglightstrategy.com

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