Trax is the world leader in computer vision solutions for retail. Trax offers best-in-class in-store execution tools, market measurement services and data science solutions that are fundamentally transforming how in-store retail data is being collected, viewed and analysed. With Trax, consumer goods manufacturers and retailers can improve product availability, reduce distribution gaps, identify category opportunities and increase their sales immediately.
Our unique technology uses a combination of image recognition, deep learning and data science to turn shelf images captured with mobile devices, fixed cameras or robots into real-time actionable insights. These recommendations and predictions not only help customers measure and monitor their in-store execution performance but also unlock revenue opportunities in the marketplace.
Trax has been chosen globally as a strategic partner by over 175 clients in over 50 countries. Some of the world’s top brands such as Coca-Cola, AB InBev, Nestle, Henkel and P&G among others leverage Trax globally to increase efficiency and business growth. Trax is headquartered in Singapore with offices across Asia Pacific, Europe, Middle East, North America and South America.