In this session, CEO of Field Agent Rick West discusses the sometimes startling findings of his research into the power of product reviews. It is amazing how just a handful of short paragraphs can make or break a product, and the degree of trust shoppers have in product reviews is nothing short of staggering. Would it surprise you to learn that 50% of the consumers surveyed said they would ignore a product – even a good one – if reviews were absent? Listen in to learn more about the influence product reviews wield in and away from the point of sale – and how to harness their power to increase market share.