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The Power of Product Reviews

In this session, CEO of Field Agent Rick West discusses the sometimes startling findings of his research into the power of product reviews. It is amazing how just a handful of short paragraphs can make or break a product, and the degree of trust shoppers have in product reviews is nothing short of staggering. Would it surprise you to learn that 50% of the consumers surveyed said they would ignore a product – even a good one – if reviews were absent? Listen in to learn more about the influence product reviews wield in and away from the point of sale – and how to harness their power to increase market share.