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The Confidence Gap Behind Retail Media’s 23% Growth Forecast
Via Supermarket News | September 22, 2026
Retail media networks are forecasting revenue growth of about 23% this year, according to eMarketer research Sarah Marzano presented at Groceryshop 2026, covered by Supermarket News. For brands funding those networks, the confidence numbers behind that forecast are worth a close read. P&G’s Jacques Hagopian also shares what he needs to see from retailers.
Why it matters: If your team funds retail media across several retailers, this is useful context for your next joint business planning session, especially when a network asks for more budget. Bring the confidence figures into that conversation.
Read the full story at Supermarket News →
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