The Disney shop-in-shops are a hit, and Target is expanding the concept to more than 160 new locations. There are currently 53 of these Disney Stores at Target, and the roll-out will take place in time for the holidays. Target has been doubling down on the shop-in-shop format with high-profile partnerships, including one with Ulta Beauty and another with Apple.
Other retailers also are opening smaller stores to attract shoppers. Macy’s announced last week that it is partnering with Toys R Us and will open toy shops inside more than 400 of its department stores.