Back to Basics: Revisiting the 4Ps of Omnichannel Retailing (Members Only)
Join us as we revisit "The 4 Ps of Marketing" and discuss what optimizing product, price, place, and promotion mean in the age of omnichannel retailing.
Retail Link® Capstone Answering the “So What?” & “Now What?” (Members Only)
The purpose of this class is to help authorized Retail Link® users combine both analytical and storytelling skills in ways that make them incredibly valuable to their teams and customers. We'll teach you how to interpret data, putting insight into action so you can anticipate and communicate opportunities and challenges, versus reacting to them.
Playing Big: How Small Brands Win (Members Only)
Across categories, many of today’s biggest success stories in CPG are coming from some of the smallest brands.
Learn about the tools and tactics that many of these companies are using to grow their business.
Fundamentals of On Shelf Availability (Members Only)
Join Mike Graen as he teaches the basics of On Shelf Availability (OSA) and shares best practices that he’s discovered during 4 decades of work with supplier teams of every size, stage, and category.
Intermediate Retail Link® – Beyond the Basics (Members Only)
With an emphasis on Decision Support, market basket analysis, sales forecasting, demographics, and advanced report building, our Beyond the Basics course takes authorized Retail Link® users to the next level, so they can dig deeper into their business.
Beginning Retail Link® – Mastering the Basics (Members Only)
Our Mastering the Basics course gives authorized Retail Link® users the tools they need to get started and begin contributing to their teams quickly.
We’ll begin with a focus on the fundamentals, including an overview of user roles and responsibilities, the Walmart calendar, and a short lesson on basic retail math.
Next we’ll focus on the Dashboard, showing you how to customize panels, then introducing some of the most commonly used applications.
Finally, we’ll dig into DSS Reports, and walk you through how to create, customize, and save them.
An Introduction to Walmart’s Direct Import Program (Members Only)
For suppliers brand new or even just contemplating dealing in direct imports, this class focusses on the fundamentals and explains the process at a high level.
