Join us as we revisit "The 4 Ps of Marketing" and discuss what optimizing product, price, place, and promotion mean in the age of omnichannel retailing.
Across categories, many of today’s biggest success stories in CPG are coming from some of the smallest brands. Learn about the tools and tactics that many of these companies are using to grow their business.
Join Mike Graen as he teaches the basics of On Shelf Availability (OSA) and shares best practices that he’s discovered during 4 decades of work with supplier teams of every size, stage, and category.
For suppliers brand new or even just contemplating dealing in direct imports, this class focusses on the fundamentals and explains the process at a high level.