Solution Spotlight: Featuring The Krazy Coupon Lady

Shoppers today are navigating tighter budgets and rising prices.

That’s why The Krazy Coupon Lady (KCL) has become a go-to destination for millions of people determined to stretch their dollars further.

In this Solution Spotlight, Heather Wheeler, Co-CEO and Co-Founder of KCL, shares how her team is combining trusted content, first-party shopper insights, and full-funnel strategy to help leading brands like Unilever, P&G, Kraft Heinz, and Kimberly-Clark connect with high-intent shoppers—and convert savings into sales.

Heather’s story began long before KCL became one of the nation’s most recognized savings platforms. What started as a personal quest to pay off $85,000 in family debt grew into a movement—one that now influences purchase decisions for more than 265 million shoppers each year.

From hand-tested coupons and promo codes to multi-channel retail media campaigns, KCL has built a powerful ecosystem that delivers measurable impact: helping shoppers save more, and helping brands sell more.

About Heather Wheeler & The Krazy Coupon Lady
Heather Wheeler is the Co-Founder and Co-CEO of The Krazy Coupon Lady, a female-founded media company that publishes nearly 1,000 curated deals every week across its website, app, and email platform. She oversees everything from editorial content to tech innovation, including the KCL app, which she calls “the best tool for couponing on the market.”

Heather also extends her passion for teaching smart shopping through the KCL Foundation, which partners with community organizations to spread financial literacy and couponing skills.

Recognized by U.S. News as a top coupon site, KCL has also become a trusted retail media partner. By blending engaging content with actionable shopper insights, KCL helps brands influence decision-making and deliver ROI at every stage of the shopper journey.

Learn more: https://thekrazycouponlady.com

Conversations On Retail

Conversations On Retail is a gathering place and resource center for retail and CPG executives, built to make it easier to stay current, discover the technologies and solutions shaping the industry, and connect with the people driving it forward.

We publish news, views, and reviews from staff editors, contributing experts, and trusted partners. Some articles are developed internally, while others are submitted by industry contributors or adapted from interviews and recorded conversations with industry leaders.