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Solution Spotlight: Featuring Snap2Insight

Retailers and brands are under more pressure than ever to execute flawlessly in-store. Yet despite billions invested in data and analytics, one of the biggest blind spots remains what’s actually happening on the shelf.

That’s why Snap2Insight was created: to bring truth and precision to retail execution.

In this Solution Spotlight, Praveen Gopalakrishnan, Co-Founder and CEO of Snap2Insight, shares how his team is using AI-powered image recognition to give brands and retailers instant visibility into shelf conditions, turning every store visit into an opportunity for action and growth.

Praveen’s story began at Intel Labs, where he led computer vision research focused on retail environments. During a collaboration with Walmart, he recognized how the lack of real-time, in-store visibility was costing brands sales and productivity. That realization became the foundation for Snap2Insight, a platform designed to help teams see more, know more, and do more.

By transforming store photos into instant, actionable insights, Snap2Insight helps field teams correct issues before leaving the aisle and gives brand leaders the data they need to improve execution, compliance, and promotion performance.

About Praveen Gopalakrishnan & Snap2Insight
Praveen Gopalakrishnan is an innovator with 20 U.S. patents in wireless communications, image analytics, and software systems. Before founding Snap2Insight in 2016, he led computer vision projects at Intel Labs, where he explored how AI could transform in-store retail visibility.

Today, Praveen and his team serve some of the world’s leading CPG brands, including Pepsi, ITG, and Clorox, helping them improve shelf execution, empower field teams, and drive measurable sales growth.

Snap2Insight replaces slow, manual audits with real-time insights powered by advanced AI and deep learning. The result is faster decisions, higher productivity, and a more accurate view of what’s really happening on the shelf.

Learn more: https://snap2insight.com

Topics Covered in This Conversation

  • How Praveen’s experience at Intel Labs led to the creation of Snap2Insight
  • The visibility and productivity challenges facing CPG brands and retailers
  • How AI image recognition transforms manual audits into real-time insights
  • How Snap2Insight empowers field reps and managers to perform better
  • Ways leading CPG brands are improving compliance and sales performance
  • Why “truth through technology” defines Snap2Insight’s mission
  • Integration, scalability, and adoption for brand and retail teams
  • The future of AI-driven visibility and its role in retail transformation

Conversations On Retail

Conversations On Retail is a gathering place and resource center for retail and CPG executives, built to make it easier to stay current, discover the technologies and solutions shaping the industry, and connect with the people driving it forward.

We publish news, views, and reviews from staff editors, contributing experts, and trusted partners. Some articles are developed internally, while others are submitted by industry contributors or adapted from interviews and recorded conversations with industry leaders.

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