Nearly six years ago Walmart sent 500 shelf-scanning robots home after concluding that workers picking online orders could see the
Conversations On Retail
July 20, 2026
The Problem Isn’t the Reviews. It’s the System.
Modern shoppers rely on reviews. But for brands selling across dozens of retailers, marketplaces, and channels, syndicating authentic, high-quality consumer content has become frustrating, expensive, and—too often—exclusive.
That’s where ReviewHub comes in.
David Rapps, Founder & CEO of ReviewHub, shares how his team is democratizing review syndication—breaking down the walled gardens of traditional platforms and rebuilding the system for today’s omnichannel, multi-brand world.
Backed by headless infrastructure and seamless Shopify integration, ReviewHub is helping brands and retailers unlock the full value of authentic customer feedback—distributing ratings and reviews wherever consumers shop, discover, and buy.
Whether you’re a digitally native brand trying to scale, a retailer seeking better signals of product trust, or a review platform looking for greater reach, ReviewHub enables review syndication that’s accessible, flexible, and fair—finally.
About David Rapps & ReviewHub
David Rapps is a serial entrepreneur, brand builder, and technologist on a mission to restore trust in modern commerce. As the Founder & CEO of Wholescale, he leads a team reimagining how brands collect, manage, and share authentic consumer content.
Wholescale’s flagship solution, ReviewHub, serves as a modern syndication engine—connecting verified, moderated reviews with the growing number of marketplaces and retailers demanding trusted shopper insights. Designed to operate as the “Zapier of review syndication,” ReviewHub gives teams the flexibility to plug in, scale up, and activate reviews wherever they’re needed most.
Before launching Wholescale, David served as CEO of Calego International, where he helped evolve iFLY into a Walmart Supplier of the Year and an omnichannel success story. His career spans law, gaming, and media production, bringing a uniquely creative and pragmatic lens to retail technology innovation.
ReviewHub delivers:
Learn More: https://reviewhub.app