Seeing Retail Clearly: The Role of Serialized Data in Combating Organized Retail Crime

Join Mike Graen for an eye-opening discussion on the next frontier of retail visibility: how serialized data, RFID, and 2D barcodes are transforming the fight against organized retail crime (ORC) and redefining asset protection.

Featuring Brand L. Elverston (Elverston Consulting) and Jonathan Gregory (GS1 US), this candid conversation explores how standards, technology, and legislation are coming together to bring clarity to one of retail’s most persistent challenges: shrink.

Together, they unpack how retailers, brands, and solution providers can:

• Use item-level serialization to replace assumptions with actionable truth
• Connect supply chain visibility to point-of-sale accuracy
• Detect and disrupt organized retail crime through real-time data
• Leverage RFID and 2D barcodes (Sunrise 2027) for end-to-end product identity
• Collaborate across industries to shape emerging policy, including CORCA and INFORM
• Move from “locking it up” to illuminating the problem with data-driven intelligence

Whether you focus on loss prevention, operations, or retail technology, this conversation offers a clear view into how serialized data can close visibility gaps, recover stolen assets, and turn today’s complex risk environment into a more transparent and secure retail future.

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