Back

Rick West – Co-Founder & CEO, Field Agent

In this session, CEO of Field Agent Rick West discusses the sometimes startling findings of his research into the power of product reviews. It is amazing how just a handful of short paragraphs can make or break a product, and the degree of trust shoppers have in product reviews is nothing short of staggering.

Would it surprise you to learn that 50% of the consumers surveyed said they would ignore a product – even a good one – if reviews were absent? Listen in to learn more about the influence product reviews wield in and away from the point of sale – and how to harness their power to increase market share.

Conversations On Retail is a one-of-a-kind platform where retailers, their suppliers, solution providers, and other industry experts gather to exchange ideas, insights, and best practices while growing their professional network… one conversation at a time. We host online gathering places and resource centers (including WinningWithWalmart.com) that help the industry connect with experts, solutions, and thought leadership.

0
    0
    Your Cart
    Your cart is emptyReturn to Courses