RFID in Action: How Brooks & Sensormatic are Transforming Inventory Accuracy

Join Mike Graen for his conversation with Steve Leclerc, Director of Distribution at Brooks Running, and Umesh Cooduvalli, Business Development Executive with Sensormatic Solutions, as they unpack one of the retail industry’s most compelling RFID success stories.

What began as a compliance requirement from a major retailer turned into a strategic, enterprise-wide transformation. Rather than taking a check-the-box approach, Brooks Running partnered with Sensormatic to build a scalable, high-integrity RFID tagging and auditing system—resulting in higher productivity, fewer errors, and a powerful foundation for future innovation.

In this discussion, you’ll hear how they:

• Went from mandate to mission, turning RFID into a strategic advantage
• Achieved a 30% increase in pack-out productivity with real-time audits
• Deployed mobile, on-demand RFID printing to match DC workflows
• Integrated RFID data with WMS for seamless quality control
• Built a roadmap to reduce chargebacks and improve order accuracy
• Positioned RFID as a long-term enabler of loss prevention, omnichannel, and product authentication

Whether you’re a brand leader, supply chain professional, or retail technology partner, this case study will reshape how you think about RFID—beyond the tag and toward total transformation.

About Brooks Running
Brooks Running is a global leader in performance footwear and apparel, helping people run and move with confidence. With a focus on innovation, biomechanics, and customer experience, Brooks serves athletes of all levels around the world.

https://www.brooksrunning.com

About Sensormatic Solutions (Johnson Controls)
Sensormatic Solutions is a leading provider of retail visibility and analytics technology, offering RFID, loss prevention, and inventory intelligence solutions that help global brands protect assets, optimize operations, and deliver better customer experiences.

https://www.sensormatic.com

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