Retailers’ use of largely unregulated facial recognition technology is setting off alarm bells among human rights groups. They say that most of these retailers’ customers are unaware that this technology is in use at the stores they visit, and their goal is to avoid a future in which the use of facial recognition among private companies has become so widespread that shoppers and employees are left without the option of avoiding this type of surveillance. Now, the digital rights nonprofit Fight for the Future is launching a campaign to document and publicize which of the nation’s biggest retailers are using facial recognition on customers and employees.
…Fight for the Future is moving forward with its plan to call out companies already using the technology. The group is also collecting information about competing stores that don’t use facial recognition, so people can have the option to avoid this surveillance if they want.