The RAIN RFID industry ships roughly a billion chips every week. Most retailers running them are still using that infrastructure
Conversations On Retail
August 28, 2026
Protecting Your Brand On Amazon
COURSE DESCRIPTION
Nearly half of all Americans are Amazon Prime users.
It’s safe to bet that most of your customers will search and/or buy your product on Amazon at some point.
While this seems obvious to most, a surprising number of brands do a subpar job of protecting their brand and the customer experience on Amazon.
Join this class to talk about best practices for optimizing listings and stores, managing resellers and pricing, and catalog and selection strategies.
ABOUT THE PRESENTER
Michael Southworth is the co-founder and CEO of Elemerce, a full service eCommerce marketing agency that has successfully launched and developed several multimillion dollar eCommerce brands.
A pioneer in Amazon and eCommerce for over 8 years, Michael and his team have led eCom strategy and managed execution for dozens of brands – from startups like Legendary Foods to established top tier brands like Jack Daniels.
Conversations On Retail
Conversations On Retail is a gathering place and resource center for retail and CPG executives, built to make it easier to stay current, discover the technologies and solutions shaping the industry, and connect with the people driving it forward.
We publish news, views, and reviews from staff editors, contributing experts, and trusted partners. Some articles are developed internally, while others are submitted by industry contributors or adapted from interviews and recorded conversations with industry leaders.
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