Description
Highly experienced business executive, marketer and consultant, with more than 20 years of demonstrated success in building brands globally, as well as reigniting growth to slow/declining businesses. A wide range of experiences in General Management, Marketing and Retail, including: Driving the P/L of $500 Million+ brands; Head of Marketing for a $9 Billion business with the world’s biggest retailers; and building e-Commerce businesses for small, medium and large size companies. Track record of thriving in big and small organizations as well as start-ups.
Areas of Expertise:
- Global Brand Building with experience in NA, Latin America, Europe, Asia and MEA
- e-Commerce Strategies, Omni Path to Purchase, Digital Media, Social, Influencer, SEM/SEO
- Creating Brand Portfolio Strategies, Insights, and Consumer Segmentation
- Business Management and Cross-functional Leadership to deliver brand P/L
- Retail Joint Business Planning, Shopper Marketing and Sales
- Creating disruptive and transformational Product and Packaging Innovation
- Managing Agencies, C-suite and External Stakeholders
- Coaching, developing and empowering Teams and creating a Winning Culture
