Amazon’s Prime Day is always big, and not just for Amazon. This year’s summer shopping holiday was no exception. Rival sales events from rival retailers such as Walmart and Target helped push U.S. e-commerce sales past $11 billion as online shoppers flocked to e-commerce sites to snap up big discounts and specials. The figures even surpassed last year’s Cyber Monday, traditionally the U.S.’s biggest online shopping holiday.
Amazon itself said it was the two biggest days ever for its small- and medium-sized marketplace sellers.