Demand Clarity

Demand Clarity has been helping retailers dramatically improve in stock and inventory performance since 2003.

They specialize in directly attacking the three biggest impediments to on-shelf availability: planning and replenishment, store-on-hand accuracy, and supplier collaboration.

Demand Clarity assists with all aspects of transformation and their approach is underpinned by timeless supply chain planning principles, with a heavy emphasis on people and process – technology is merely the enabler.

The principals of Demand Clarity, Mike Doherty and Jeff Harrop, are co-authors of Flowcasting the Retail Supply Chain.


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Mike Doherty – Partner