About Me

I'm Matt Fifer. Ever since taking my first "real job" at 15, stocking shelves part-time in a small store in my little hometown, I've been hooked on retail.

Nearly 35 years later, after "walking stores" all over the globe and strategizing alongside leaders from some of the world's most admired retailers and consumer product companies, I still look for about any excuse I can to get into a store wherever I am and walk the aisles... just for fun.

I am a former retail executive turned serial entrepreneur, having spent nearly 35 years studying retail, while working with and for some of the country's most successful retailers and consumer product companies, including:

  • Walmart
  • Sam’s Club
  • PepsiCo
  • Kraft Foods
  • Johnson & Johnson
  • Clorox
  • Jack Link’s
  • Hasbro
  • Coca Cola
  • Universal Studios
  • Electronic Arts
  • Castrol
  • Fram
  • Goodyear
  • Pennzoil
  • Kellogg’s
  • Dr Pepper Snapple
  • Monster Energy
  • Mars Wrigley
  • Mattel
  • BF Goodrich
  • Stanley Black & Decker
  • Johnsonville
  • Procter & Gamble
  • Coleman
  • Schwinn
  • GE
  • Clarios
  • Sony 

I spend my time leading an incredible team at 101 Ventures, as well as collaborating with leaders from consumer product companies of every size and stage.

Whether you are looking for advice or an introduction, I'd love to spend a little time getting to know you and your business.

Schedule an appointment now.