The RAIN RFID industry ships roughly a billion chips every week. Most retailers running them are still using that infrastructure
Conversations On Retail
August 28, 2026
One-On-One Featuring Vic Miles, Business Leader for the Americas at Microsoft
Join Matt Fifer as he goes one-on-one with Vic Miles, Business Leader for the Americas at Microsoft.
About Vic Miles
As a retail technology executive and transformational business leader, Vic helps some of the world’s leading corporations leverage cutting-edge technologies to maximize business results.
He excels at managing key account relationships and partnerships to drive unprecedented growth, elevating companies as thought leaders in the retail technology space, and creating innovative solutions that continuously redefine technical capabilities.
Vic combines an empathetic leadership style with a commitment to go beyond problem-solving and improve ecosystems, working effectively at every level to deliver large-scale business results that consistently surpass client objectives and expectations.
Conversations On Retail
Conversations On Retail is a gathering place and resource center for retail and CPG executives, built to make it easier to stay current, discover the technologies and solutions shaping the industry, and connect with the people driving it forward.
We publish news, views, and reviews from staff editors, contributing experts, and trusted partners. Some articles are developed internally, while others are submitted by industry contributors or adapted from interviews and recorded conversations with industry leaders.
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