The RAIN RFID industry ships roughly a billion chips every week. Most retailers running them are still using that infrastructure
Conversations On Retail
August 28, 2026
One-On-One Featuring Brand L. Elverston, Founder & Principal at Elverston Consulting
Join Matt Fifer as he goes one-on-one with Brand L. Elverston, Founder & Principal at Elverston Consulting.
About Brand L. Elverston
Brand has over 25 years of experience in the retail asset protection/risk mitigation business channel.
After nearly a dozen years as a field artillery officer in the U.S. Army, Brand began his retail career with Walmart’s then Loss Prevention division in 1995, retiring in 2017 to impact the overall industry more effectively, and more broadly.
Brand’s undeniable passions are in the emerging technology scope, not legacy solutions, designed to align innovative risk mitigation measures more effectively with emerging retail business pursuits.
Conversations On Retail
Conversations On Retail is a gathering place and resource center for retail and CPG executives, built to make it easier to stay current, discover the technologies and solutions shaping the industry, and connect with the people driving it forward.
We publish news, views, and reviews from staff editors, contributing experts, and trusted partners. Some articles are developed internally, while others are submitted by industry contributors or adapted from interviews and recorded conversations with industry leaders.
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