Disney may have a great deal of nostalgia on its side, but Netflix doesn’t see that as a reason to concede the market for entertainment-themed merchandise to its rival. Its Shopify-supported online store will feature merchandise themed after hit series such as Lupin and anime series such as Eden. The move into merchandise is an attempt on Netflix’s part to tap into new revenue streams, as Disney has done with its streaming service. Some analysts frame the competition as a race to see who can become whom and who can do it more quickly: whether Netflix can become another Disney and whether Disney can become another Netflix.
Netflix also has some Disney-trained talent to help it get there. The company’s global head of consumer products, Christie Fleischer, worked until 2018 as Disney’s head of merchandise for parks, experiences, and consumer products.
Read the full story at Fast Company.