Moving Targets – Holistic eCommerce Strategies

COURSE DESCRIPTION

Gone are the days of managing eCom channels in silos and measuring them individually.

eCom has become woven tightly into the retail ecosystem, and if your plan does not include multiple channels (Amazon, Google, social, influencers) with KPI’s that look at them as a whole, then you cannot hope to optimize your eCom strategy.

And, channels themselves and how consumers behave changes so rapidly that your plan must be dynamic and fluid.

This course presents use cases, past mistakes, and proven strategies.

ABOUT THE PRESENTER

Michael Southworth is the co-founder and CEO of Elemerce, a full service eCommerce marketing agency that has successfully launched and developed several multimillion dollar eCommerce brands.

A pioneer in Amazon and eCommerce for over 8 years, Michael and his team have led eCom strategy and managed execution for dozens of brands – from startups like Legendary Foods to established top tier brands like Jack Daniels.

Conversations On Retail

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