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Mike Price

After spending more than 24 years in leadership roles with Unilever and Procter & Gamble, Mike Price now serves as an advisor to retail execution service partners that support CPG companies all over the world.

Mike is a global consultant and authority on retail execution and route to market from Perfect execution definition through to impact evaluation across all clusters of the globe.

He has facilitated strategic capability programs throughout Europe, North America, Asia, Middle East, Africa, Australasia and Latin America, working with execution teams in-store in more than 30 global markets.

Mike has extensive knowledge and working experience with many ecosystem partners (crowd sourcing, image recognition, sales force automation, point of sales data) in the execution space.

Mike typically takes calls with people interested in help with:

  • Strategy, market, and service expansion advice
  • How to engage and build collaborative CPG relationships
  • Development of product services / features for different personas.


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