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Macy’s Fights to Keep Amazon Off the Billboard on Herald Square Store

A Macy’s landlord is reportedly in talks with Amazon to have that online retailer advertise on a billboard atop Macy’s Herald Square store. Macy’s is going to court to prevent such a deal, citing the “immeasurable” harm to its business that an association with Amazon would create.

“The damages to Macy’s customer goodwill, image, reputation and brand should a prominent online retailer (especially Amazon) advertise on the billboard are impossible to calculate,” Macy’s said in court papers.

Read the full story at CNBC.