Description
Susan Bennett-Solomon is the Director of Sales at Pathformance, where she brings a client-first mindset and a strong track record in full-funnel digital marketing, project execution, and cross-functional collaboration. With a career built at the intersection of media, technology, and consumer engagement, Susan is known for translating complex measurement strategies into practical, high-impact solutions for CPG brands and their partners.
At Pathformance, Susan works closely with marketers and agency leaders to drive adoption of the company’s unified measurement platform—empowering them to optimize spend, gain actionable insights, and align media with retail performance. Her concept-to-execution approach, paired with deep experience in digital sales and campaign planning, makes her a trusted advisor to clients navigating today’s fragmented media environment.
Beyond her technical expertise, Susan is also recognized for her leadership in mentoring and coaching teams, helping organizations strengthen performance in both the short and long term. Her ability to connect business needs with smart, scalable solutions reflects Pathformance’s commitment to delivering measurable results for over 500 brands across 86 retailers.
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