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Michelle Long is Vice President of Digital Service at Paradox, where she leads the development and delivery of omnichannel content, creative, and ecommerce solutions that help brands show up with impact—on shelf and online.

With over 7 years of experience across brand marketing, ecommerce, and creative strategy, Michelle brings a rare blend of vision and execution to every project. She partners closely with emerging and challenger brands to ensure they’re retail-ready, digitally optimized, and positioned for scalable growth across channels.

Michelle is known for connecting shopper insights with digital best practices to craft content that not only looks great, but drives results. Whether it’s developing item pages for Walmart.com, launching brand campaigns, or designing packaging that converts, she ensures every touchpoint is aligned to the brand and built for performance.

As a key member of the Paradox leadership team, Michelle plays a central role in helping brands move from learning to leading—bringing practical strategies to life with speed, creativity, and retail savvy.

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