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Lucas Piccinin is the Founding Principal of NetConv, a retail technology company that helps retailers worldwide optimize the pricing and placement of perishable goods using real-time expiration data.
Through NetConv, Lucas works with retailers to bring supply and demand for perishables into equilibrium, reducing food waste and increasing profitability. The company’s intelligent pricing system applies gradual discounts and strategic repositioning, ensuring products sell through before they expire.
Lucas has shared his expertise in industry forums such as Conversations On Retail, highlighting how U.S. retailers can turn expiration management into a strategic advantage in both profitability and sustainability.
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