Kelly McKay Verified listing

As Head of CPG and Affiliate Sales at The Krazy Coupon Lady (KCL), Kelly McKay leads the charge in connecting top consumer brands with millions of value-driven shoppers. She oversees strategic brand partnerships and affiliate channel development for one of the most influential savings platforms in retail—trusted by both consumers and CPG giants alike.

Kelly specializes in building performance-driven programs that blend promotional content, strategic distribution, and actionable insights. Her work spans every stage of the shopper journey—whether that’s helping a brand introduce a new product, amplify a seasonal campaign, or convert on-shelf attention into digital action. Under her leadership, KCL continues to deliver high-impact results across web, mobile, email, and app.

Known for her collaborative approach, Kelly works closely with CPG partners to align KCL’s editorial and promotional engines with brand KPIs. She helps translate first-party shopper data into programs that move the needle—leveraging coupons, cash-back offers, and targeted storytelling to engage deal-minded consumers and drive loyalty over time.

With a focus on content that converts, Kelly is helping KCL shape the future of retail media—where value isn’t just a hook, but a strategic advantage.