JW Franz Verified listing

JW Franz is an innovative and results-driven leader with over 20 years of experience in IoT, RFID, and automation technologies. As the Director of Automation Solutions and Innovation at TRG, he is focused on delivering enterprise-grade solutions that improve operational efficiency with clear return on investment, enhance product visibility and traceability, while improving customer experiences across multiple sectors, including retail & food supply chains, as well as manufacturing, warehousing, logistics.

With a background rooted in the Auto ID Data Capture (AIDC) industry, JW has served with major industry players such as Zebra Technologies, Impinj, and Smartrac Solutions. His roles have spanned pre-sales consulting, systems engineering, solutions architecture, as well as channel and business development. He specializes in RFID and sensor-based technologies, including BLE, RTLS, and Active RFID systems, with a focus on product transparency and traceability throughout the supply chain.

Prior to joining TRG, JW was the IoT & Automation Director at DecisionPoint Technologies, where he led the development of a robust partner ecosystem and best-in-class IoT and RFID solutions. He is known for translating emerging technologies into practical outcomes and has contributed to global industry forums through public speaking and thought leadership. His strategic mindset and technical acumen continue to shape the future of connected data-driven operations.