Julie Beck Verified listing

Winning, Sustaining, and Growing Your Brand with Global Retailers

+30 years experience at elite Fortune 500 companies (P&G, Kraft, J&J) and start up business make me uniquely qualified to provide the right solutions at the right time to deliver unprecedented results.

• Combine the strategic approach with the scrappy execution to accelerate CPG brand growth at unprecedented speed.
• In depth knowledge of all classes of trade (FDMC + Amazon/ecommerce, Alt Channel- DIY, LA, Outdoor Specialty, Department Stores)

Services Include:

• Strategic assessment of overall business; identifying what's working and not working through the strategic lens and best practices
• Gather insights utilizing standard methodology and more non traditional approaches
• Provide recommended strategies AND specific initiatives to move brands forward
• Provide execution assistance or connecting with the right industry partners

Skillsets and Experiences:

• Consistent double digit growth on brands and business such as Pampers, Tylenol, Pringles, Iams, Oreo, Triscuit, and over 65 other brands within key retailers such as Walgreens, Walmart, Kroger
• Global Retailer Leadership/Partnership
• Talent attraction and development, managing cross functional teams
• E-commerce growth at both Amazon and retailer.com
• Innovation strategy, development and in market delivery, including retailer co-development
• Consumer and Shopper data and insights leadership and application
• Retailer/Brand joint business planning to deliver win/win
• Insight expert to drive continuity Omnichannel programs including digital and in store marketing
• Category management/leadership including market mix and assortment optimization, pricing, and overall business drivers
• Strong collaboration across matrix organization