Jeff Griffin Verified listing

Jeff Griffin is Global Head of Growth at Nfinite, where he leads commercial growth for the company's Visual Compliance Platform and its work with retailers like Lowe's, Staples, Walmart Canada, and Amazon, along with the brand and supplier networks operationalizing visual standards alongside them.

Jeff's career started in CPG, with stints at Procter & Gamble, Nestlé Foods, Nabisco, and Kellogg's, where he moved from sales into trade marketing, brand marketing, and shopper marketing across the largest retailers in the country. The inflection point came at PRN, where Jeff spent three years building a national, ad-supported television network inside every Walmart store, focused entirely on the shopper. Within five years PRN had signed eight major retailers, and by the time the company sold to Thomson SA for $285 million in cash, it had become the fourth-largest television network in America by viewership. The category Jeff helped create is now a $165 billion global business known as retail media.

After PRN, Jeff co-founded Shopper Sciences with the CMO of Home Depot, and spent the next decade being recruited into growth-stage retail technology companies whenever they needed someone who knew the top 100 global retailers and their senior executives personally, could translate any technology product to those retailers, and held to a single operating principle he has defended for 25 years: Shopper first. Retailer second. Supplier third. All served equally, but in that order.

At Nfinite, Jeff brings active, executive-level relationships at the top 50 global retailers to a content infrastructure business solving the bottleneck the retail media category he helped create has run into. Retail media won't scale until the content scales with it, and Nfinite is built to be that layer.