Jeff Coleman Verified listing

Jeff Coleman is the Co-Founder and Chief Client Officer at Birddog, a full-funnel commerce media agency committed to helping mid-market and SMB brands enhance their presence across digital marketplaces. With over 15 years of experience in e-commerce and retail media, Jeff is widely recognized as a marketplace expert with deep operational knowledge of platforms like Amazon and Walmart Connect.

At Birddog, Jeff leads media activation strategy across client brands and retail partners, focusing on simplifying the complexities of commerce media and delivering sustainable, measurable outcomes. His expertise spans digital shelf optimization, audience segmentation, media mix modeling, and activation across DSP, social, influencer, and streaming platforms (STV/CTV). Under his leadership, Birddog serves clients across more than 100 global retailers—democratizing access to data, technology, and AI-driven solutions.

Prior to founding Birddog, Jeff served as the head of a 200+ person commerce media team at CPC Strategy, where he consistently drove double-digit growth for both retail and direct-to-consumer clients. His leadership was instrumental in CPC Strategy’s acquisition by Tinuiti, now one of the largest independent performance marketing agencies in the United States.

Known for his practical, real-world perspective, Jeff excels at helping brands make smarter, faster decisions in an increasingly complex media landscape. Whether implementing tools like dayparting or navigating the limitations of retail media networks, he’s focused on building strategies that lead to long-term, profitable growth.