Heather Wheeler Verified listing

Heather Wheeler is the Co-Founder and Co-CEO of The Krazy Coupon Lady (KCL), a pioneering savings platform that reaches more than 265 million high-intent shoppers each year. Her personal journey into couponing began during a season of financial challenge, when she and her family were determined to erase $85,000 in debt while living on a teacher’s salary. Through determination, creativity, and a newfound love of deal-hunting, Heather didn’t just transform her own finances—she laid the foundation for one of the most influential savings platforms in the country.

Today, Heather leads a passionate team that delivers thousands of curated deals each week through KCL’s website, app, and email channels. Her focus spans everything from editorial excellence to tech innovation, and she’s especially proud of the KCL app, which she calls “the best tool for couponing on the market.” She also continues to teach couponing fundamentals—both to her growing team and to community organizations through the KCL Foundation.

Under Heather’s leadership, KCL has become a trusted performance marketing partner for top CPG brands like Unilever, P&G, Kraft Heinz, and Kimberly-Clark. Through a full-funnel approach that blends content, insights, and strategic distribution, KCL delivers measurable results across web, mobile, and social channels—making it a valuable platform for brands looking to move shoppers from inspiration to action.