Eric Sheinkop Verified listing

Eric Sheinkop is an accomplished entrepreneur, acclaimed author, and visionary leader in entertainment and retail media innovation. Throughout his career, he has built transformative platforms that democratize access, elevate underrepresented voices, and disrupt outdated industry models. His journey began in the music industry, where he created a groundbreaking platform that helped unsigned artists monetize their work through brand partnerships, licensing deals, and live performances. This initiative generated over $15 million for independent musicians and caught the attention of Coca-Cola, which later acquired a minority stake in the business.

With a passion for creating opportunity and fostering authenticity, Eric co-founded The Desire Company—a platform that connects credentialed experts with brands to produce high-performing, trust-building video content. Eschewing influencer hype for substance, The Desire Company helps brands increase conversion rates, average order value, and shopper confidence by putting real expertise front and center. Their science-backed content strategy meets FTC compliance standards while integrating seamlessly into e-commerce ecosystems like PDPs.

Under Eric’s leadership, The Desire Company has established partnerships with top retailers and brands including Best Buy, Tractor Supply Company, Sam's Club, KitchenAid, Bose, and Moroccanoil. The platform has proven its impact with up to 12x conversion lift and 300% increases in shopper confidence. Eric’s work has been recognized with Billboard’s “30 Under 30,” Crain’s “Tech 50,” and prestigious awards including Cannes Lions, CLIO, LIA, and an Emmy. Across every venture, his mission remains the same: to elevate overlooked talent and foster trust in how consumers engage with products.