Digital Safety

Digital Safety (DiSa) is a retail technology company that gives retailers and their supplier partners item-level visibility from the manufacturing line through the point-of-sale — turning the product barcode into a serialized intelligence layer that protects assets, validates transactions, and generates operational insight with every scan.

Most retailers can report total shrink. Few can explain it. When teams can't see what happened to a specific item — whether it was stolen, returned fraudulently, or lost in process — they operate on assumptions. Those assumptions drive bad decisions: the wrong categories get locked up, the wrong controls get funded, and phantom inventory distorts the replenishment signals that every operational decision downstream depends on. DiSa eliminates the visibility gap that makes all of that possible.

Single Scan Serialization (3S Smart Barcode) DiSa's 3S technology assigns a unique identity to every product at manufacture and tracks it through distribution, into the store, and through the register in a single scan completed in under 200 milliseconds — with no new hardware required at checkout.

Point-of-Sale Activation (PoSA) DiSa's PoSA solution renders products non-functional until the moment of legitimate purchase, enabling open-sell merchandising environments that remove barriers between shoppers and products. Retailers deploying open-sell with PoSA have experienced an average 20% sales lift — turning asset protection into a revenue driver.

Return Fraud Prevention Every return processed through a DiSa-enabled register is validated against its original sale transaction in real time. Valid returns are approved. Fraudulent ones are blocked before they post to inventory, inflate on-hand counts, or create the phantom inventory that corrupts replenishment signals and undermines every forecast built on top of them.

Product ID Live DiSa's analytics platform delivers live item tracking, customizable alerts, and store-level reporting from the enterprise down to the individual location — giving retailers and their supplier partners a shared view of what is actually happening at shelf, in real time, on the same data.

Founded in 2010 and launched globally in 2016, DiSa is integrated within thousands of U.S. retail locations and operates across more than six countries, with U.S. offices in Bentonville, Minneapolis, Seattle, and Phoenix and regional offices across Singapore, Taiwan, China, Korea, and Japan. The company was recognized with the 2017 RILA (R)Tech Asset Protection Innovation Award for innovation in retail loss prevention.