Dana Keilman Verified listing

Dana Keilman is the Co-Founder and CEO of Morning Light Strategy, a consultancy that specializes in human-centered innovation. Over the past 25 years, she has worked with both Fortune 500 companies and early-stage startups to design and launch new products and services that truly meet people’s needs. Her work spans a wide range of industries, always grounded in a rigorous understanding of customer motivations, behaviors, and unmet needs.

Dana believes the most successful innovations emerge from clearly identifying a core consumer target and crafting propositions that are both relevant and differentiated. She collaborates with clients to ensure that what they offer not only fits the market but is communicated effectively and delivers a seamless user experience. Her process combines strategic insight with empathetic design, optimizing each initiative for real-world impact and commercial success.

A passionate advocate for inclusive design, Dana now applies her expertise to make aging easier for older adults and caregivers. She believes in designing with, not just for, the people being served. Her commitment to service extends beyond the workplace through her volunteer work with Meals on Wheels. Dana is continuously inspired by what drives human decision-making and finds purpose in helping others live better through thoughtful innovation.