Description
Chris Bedford is the Chief Operations Officer at Pathformance, where he has played a pivotal role in transforming the company from a service-based business into a cutting-edge technology platform. Since joining in 2020, Chris has helped reposition Pathformance as a leader in retail media measurement by automating complex processes and building scalable infrastructure to support the company’s SaaS platform, PathX.
With a background in omni-channel retail and digital marketing, Chris brings a sharp strategic perspective to every challenge. He is known for identifying market trends early and translating them into innovative, real-world solutions that give CPG brands and retail marketers a measurable edge.
Under his operational leadership, Pathformance has scaled to serve over 400 brands, integrated with 29 AdTech partners, and established connections with 86 retailers. Chris continues to be a driving force behind Pathformance’s mission to unify fragmented media strategies and deliver actionable insights that fuel growth.
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